"A Bullet for your Arsenal"

In Susana Rodriguez's article I thought a striking point she made was how advertising companies have the knowledge to make visually appealing images. She uses the old I pod Ad to describe how the Ad is used to draw your attention of a mystery silhouette rocking out to music and a vivid neon background to draw the most attention. Then she comapres the new I pod Ads that have amped up colors using swirling chromatics to visually italicize, bold, and underline just how hard the silhouettes are jamming to their handheld idols. She says the newer Ads have gotten sneaky playing with the consumers "emotions and perceptions". I think that's very important to companies because you want the most attention from the audience your trying to market to. Also, I find it helpful that she looks at an image's composition, or layout to help develop even more of a  meaning.