On Critiquing and changing genres

I think the most important thing I learned from reading the article "Critiquing and changing articles" is knowing when to use an appropriate genre for a specific situation. It's important because if you don't want to lose the audience your trying to capture by not using a genre that's suitable for something, like a billboard, you don't want to use a lot of words and no pictures. The successfulness of any message is based upon the genre that is used by the creator.